DWA
Nikita Kapoor is a seasoned marketing professional with extensive experience in digital strategy and client management, currently serving as Business Director at dentsu B2B since November 2020, overseeing media management for prominent B2B Technology clients in the APAC region, particularly in India. Prior roles include Digital Group Account Director at The Digital Street, where responsibilities encompassed client servicing for major ITC brands, and Brand Strategy Director - Digital at RK Swamy BBDO, focusing on media planning and innovative digital solutions. Past experience also includes significant positions at Maxus, DDB Mudra Group, Neo @ Ogilvy, and early career roles in financial services and marketing research with notable brands such as ICICI Prudential and Nestle. Nikita Kapoor holds an MBA in Marketing from Bharati Vidyapeeth and a B.Com in Commerce from Delhi University.
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DWA
Merkle | DWA is a global media and marketing agency for technology companies. With its feet in media and its head in data and analytics, Merkle | DWA has a fascination with the art and science of engaging people. That's why you'll find us at the intersection of media, technology and strategic marketing. Operating from eleven offices around the world covering North America, EMEA and Asia Pacific, Merkle | DWA offers a range of services such as programmatic media, marketing automation, account-based marketing and content marketing consulting – all for hundreds of the world's best technology companies. For more about Merkle | DWA, visit www.dwamedia.com. DWA has the following certifications: - SMB Premier Google Partner - Google AdWords Qualified - Google Analytics Certified - Adobe Partner - Marin Certified - DataXu Certified - Baidu Certified