Kate Amos

Kate Amos is an accomplished professional in data analytics and CRM, currently serving as MD of Analytics Consulting at Merkle since November 2024. Previously, Kate held leadership roles at RAPP, including VP of Data Analytics and Head of Experience Sciences, where the focus was on data strategy and marketing performance interpretation. Experience includes positions such as Head of Data Strategy at Proximity London, Data Strategy Director at Wunderman, and various CRM management roles at Elsevier and Associated Newspapers. With a strong background in customer insight and database management, Kate has worked with renowned clients like BT, Microsoft, and GSK. Kate holds a BA Honours Degree in Social Studies, Sociology from Newcastle University.