Larry Blum

Larry Blum has a diverse background in leadership roles within the marketing and business development sectors, holding significant positions at various companies. As SVP of Growth, Americas, CRM, Marketing Technology & Data Solutions at Merkle, Larry Blum leverages expertise in client relationships and business development gained from previous roles, including Vice President at VERTICAL Business Consulting and Managing Partner. Additional experience includes serving as SVP and VP at Catalina Marketing in the Health Resource Division, as well as Zone Director for Sales at Nestle's PowerBar. Larry Blum began a career in management as an Area Manager at SmithKline Beecham Products and holds a degree from John Carroll University.