Sayantika Sikdar

Sayantika Sikdar is a seasoned professional in audience platform strategy and analytics, currently serving as Vice President and Audience Platform Strategy & Analytics Lead at Merkle since June 2012. With a robust background spanning various roles, Sayantika has led initiatives in digital transformation, strategic competency development, and audience management, achieving significant revenue impact and organizational effectiveness. Previous experience includes leadership roles in project management, data analytics, and marketing strategy, with foundational expertise in software development. Sayantika also served as an adjunct instructor at Drexel University, enriching students' understanding of management information systems. Sayantika holds an MBA in Marketing-Finance from Drexel University.