Shirli Zelcer

Joining the company in 2005, Zelcer is a Merkle veteran who has held various leadership roles, most recently the chief operating officer of analytics. During her time at Merkle, Zelcer has worked directly on the brand side with a number of Fortune 1000 clients, and developed new capabilities and solutions to help grow the analytics business to over $90 million. As COO of analytics, Zelcer significantly improved gross margins of the overall analytics business, developed offshoring capabilities in India, and owned all aspects of analytics delivery.