Merlin provides independents the means to own their future. Merlin is a member led, music focused organization providing digital music licensing for independents across the globe. Members benefit from Merlin’s premium deals, but work directly with key digital partners. Our membership consists of independent labels, distributors, and other rights-holders, representing tens of thousands of labels and hundreds of thousands of artists from every country in the world. Merlin works collaboratively with our digital partners, delivers value back to those digital partners, and seeks to drive other incremental benefits to our members.

Merlin’s approach has enabled our membership to grow to represent 15% of the global market share. Merlin’s membership includes independents such as Amuse, Armada Music, AudioSalad, CD Baby and Downtown Music (including FUGA), Beggars Group, Cinq Music Group, Dim Mak, DistroKid, Domino, Epitaph Records, Freeme Digital, IDOL, Kontor New Media, Mad Decent, MNRK Music Group, Monstercat, Mushroom Music, Ninja Tune, ONErpm, [PIAS], Pony Canyon, Redeye, Secret City, Secretly, Symphonic Distribution, Sub Pop, Vydia, and hundreds more.

Merlin has deals with nearly 40 digital services, including partners like Apple, AWA, Boomplay, Canva, Deezer, FLO, JioSaavn, KKBox, Meta, NetEase, Pandora, Peloton, Snap, SoundCloud, Spotify, Tencent, TikTok, TREBEL, Twitch, YouTube Music, and many other global, regional and strategic partners, as well as being in conversations with dozens more.

Merlin has resources in the United States, United Kingdom, Germany, Japan, and Thailand. 

Music

Merlin

Jeremy Sirota

Darius van Arman

Pavan V.

Ryan Mcwhinnie

Charlie Lexton

Adam Wright

The Technical Development Team at Merlin is responsible for designing, building, and maintaining the software solutions that enable seamless digital music licensing and management for the organization’s independent members. This team collaborates closely with other departments to ensure innovative technology is effectively integrated into Merlin's operations, enhancing the platform's functionality and user experience. They focus on developing tools that facilitate member services, optimize partnerships with digital platforms, and drive overall business growth.

Technical Development Team

Data Operations and Analytics

Business Development

Business Operations

Technical Development Team

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Team members

Other teams at Merlin

Data Operations and Analytics

Business Development

Business Operations