Shannon McFarlin

Shannon McFarlin is the VP of Clinical Operations at Meru Health. Shannon has over fifteen years of experience in UX design, with a focus on e-commerce and complex user experiences. Shannon's previous companies include Onlineshoes.com, Avvo, and Corbis. At Onlineshoes.com, Shannon optimized the purchase path, mobile experience, and inventory return process, resulting in a 50% increase in cart ads, 7.8% lift in conversion, and 20% reduction in inventory returns. Shannon conducted and managed user research studies to validate and inform new designs. At Avvo, Shannon was the UX lead for a high-performing product design team that was responsible for designing a sophisticated, detailed flows, wireframes, functional specifications, and screen-level interactions. Shannon's team deliverables included a complex e-comm cross-device user experience design that prioritized both user need and multi-stakeholder conversion goals. At Corbis, Shannon was the Senior Manager of UX Design. In this role, Shannon was responsible for leading the design of the Corbis website, which included redesigning the home page, category pages, and search results pages. Shannon's work resulted in a 30% increase in conversion rates and a 40% increase in time spent on the site.

They are on a team with Erin Gillung-Hartley - VP, Clinical Operations, Riku Lindholm - COO & Co-Founder, and Brett Shrewsbury - Chief Commercial Officer. Their manager is Kristian Ranta, CEO & Co-Founder.