Jing Zhao, PhD, has extensive experience in market and user research across various industries. Beginning as a Senior Market Research Analyst at Smart Research Co Ltd Shanghai, Jing led qualitative research for major automobile and pharmaceutical companies. Subsequent roles included Research Analyst III at Nu Skin, where Jing designed surveys and developed a comprehensive dashboard for customer experience metrics, as well as Marketing Research Analyst implementing advanced research methodologies. At IBM, Jing served as Research Lead, focusing on customer engagement and user-centric design through client partnerships. Currently, Jing is a UX Researcher at Meta and previously worked as a Quantitative UX Researcher at AnswerLab for Google. Academic qualifications include a PhD in Retailing from Michigan State University, a Master of Science in Management from The University of Lethbridge, and a Bachelor in Business Administration from Zhejiang University of Finance & Economics.
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