Jake Kolb

Jake Kolb is a seasoned professional in brand equity and marketing insights with extensive experience across prominent companies. Currently serving as Brand Equity and Tracking Lead for the Americas at MetrixLab since February 2022, Jake Kolb leverages expertise in strategic insights influenced by cognitive and social psychology. Previous roles include Brand Growth Consultant, where consultancy services were provided for a major global client, and Vice President of Mobile Innovation at Kantar, where Jake Kolb modernized the product suite and introduced innovative brand equity solutions. Earlier career achievements include transforming survey design at Insights by Kantar and developing competitive marketing strategies during a consultancy period. With a foundation in brand equity studies from Millward Brown, Jake Kolb holds a Bachelor of Science in Business Administration with a focus on Marketing from the University of Connecticut.