E-commerce and Digital Strategy

The E-commerce and Digital Strategy team at Metro focuses on developing and implementing online sales channels and digital initiatives to enhance customer engagement and drive revenue growth. This involves managing and optimizing the online grocery platform, overseeing transportation logistics for e-commerce orders, analyzing merchandising data for strategic insights, building and managing partnerships with online marketplaces, and coordinating with various departments to ensure seamless digital operations for both the food and pharma divisions. The team's efforts are aimed at creating a cohesive and efficient online shopping experience that meets customer needs and strengthens long-term loyalty.