Catalina Mesa Mantilla

Catalina Mesa Mantilla has an extensive work experience in various roles and positions. Catalina is currently working as a Growth Hacker Lead at Metrocuadrado.com | ADL Digital Labs since October 2022. Prior to this, they served as a Growth Director at Merama Labs (Miind Brands) from November 2021 to October 2022.

Before joining Merama, Catalina worked at Fincaraíz as a Performance Marketing Lead, where they defined and led lead generation strategies, optimizing the CPL and ROI of paid channels. Catalina also automated lead nurturing processes and significantly improved FB ads performance.

From November 2020 to April 2021, Catalina served as a Growth Manager at Rappi, focusing on the E-commerce categories of Pets and Babies & Kids in LATAM. Catalina successfully designed and implemented marketing strategies that improved conversion rates and user acquisition.

Previously, Catalina worked at Seguros Bolívar S.A. as the Jefe de Conservación de Clientes, where they defined customer retention strategies and implemented digital solutions to enhance the customer experience.

Catalina's work experience also includes roles at Merqueo as a Product Manager and Director WOW, where they focused on developing new features, improving customer experience, and implementing omni-channel solutions.

Before joining Merqueo, they worked at EL TIEMPO Casa Editorial, where they held various roles including Coordinadora de Mercadeo Relacional and Analista de Mercadeo y Experiencia del Cliente. In these roles, they were responsible for customer relationship management, loyalty programs, and marketing strategies.

Catalina's earlier experience includes working as a Consultora Analista at HC - Human Capital Consulting & Outsourcing, where they specialized in data analysis for compensation and benefits projects. Catalina also worked as a Tutor at Ideas AE - Asesores Educativos.

In summary, Catalina Mesa Mantilla has a diverse work experience ranging from growth hacking and performance marketing to customer retention and product management. Catalina has demonstrated expertise in developing and implementing successful marketing and growth strategies in various industries.

Catalina Mesa Mantilla has a strong educational background with various degrees and diplomas. Catalina completed their Master's degree in Digital Marketing, Growth Hacking, and eCommerce from OBS Business School in 2022. In 2018, they obtained a Master's degree in Marketing from Universidad de Los Andes. In 2016, they completed a diploma in Innovation from Escuela EL TIEMPO - Uniempresarial. Additionally, they attended a seminar on International Customer Service Certification from Service Quality Institute in 2014. Catalina's academic journey began with a Bachelor's degree in Industrial Engineering from Universidad de Los Andes, which they completed in 2011. In 2009, they also acquired a diploma in Modernization Model for Organizational Management from Escuela de Administración y Negocios - EAN.