Matthaeus Carvalho

Matthaeus Carvalho has a diverse work experience spanning various roles and industries. Matthaeus began their career at IBGE in 2010 as a Census Agent Supervisor, where they trained and supervised a team of census takers. From there, they worked at Teknisa Software as a Programmer and later as an Intern Programmer, participating in the development and maintenance of the ERP payroll module.

Matthaeus then transitioned into the field of digital marketing and paid media analysis. At Open Agency, they managed paid media campaigns for various clients, including Facebook Ads, Google Ads, and LinkedIn Ads. Matthaeus also performed SEO optimizations for projects such as the Colégio Bernoulli website. Matthaeus later founded Forseti Agency, where they managed B2C media campaigns, applied Growth Hacker methodologies, and conducted CRO experiments to increase client results.

In 2020, Matthaeus joined Aceleradora Saturno as an Owner Partner for a brief period. Matthaeus then worked at KOMUH as a Senior Paid Media Analyst, managing campaigns for Drogaria Araujo and Hermes Pardini Group Laboratory, among others. Matthaeus achieved notable success with a paid media campaign that generated BRL 1 million in turnover for Drogaria Araujo in just one day.

Matthaeus's next role was at Lucco Fit as a Senior Paid Media Analyst, where they managed campaigns on platforms such as Facebook Ads, Google Ads, Outbrain, and Pinterest Ads. Matthaeus implemented goal management by OKR in all departments of the company and created dashboards in Google Data Studio.

Following this, Matthaeus worked at Supersonic, first as a Junior CRO Specialist and then as a CRO Specialist. In these roles, they managed Supersonic's experimentation program, conducted A/B tests using Google Optimize, and performed CRO audits and diagnostics for various clients. Matthaeus also designed wireframes and improved the design, message, and user experience of websites.

Currently, Matthaeus works at meutudo as an Analista de CRO, although specific details about this role are not provided in the given information.

Matthaeus Carvalho's education history is as follows:

Matthaeus Carvalho obtained a Certified Optimizer degree in Marketing from CXL in 2022. Prior to that, from 2020 to 2021, they attended GLA | Growth Leaders Academy, where they studied Growth Hacking. In 2009, Matthaeus Carvalho began their higher education journey at Instituto Federal - Sudeste de Minas - Campus Rio Pomba, completing a Bachelor's degree in Computer Science, which they finished in 2013. Before starting their bachelor's program, from 2007 to 2008, they attended CEFET - Rio Pomba and earned a Technical degree in Information Technology.

Additionally, Matthaeus Carvalho has obtained multiple certifications to complement their education. These include a Course in Figma from Curso de Figma in April 2023, a Data presentation and visualization certification from CXL in February 2023, and a ClickUp Intermediate Certificate from ClickUp in January 2023. Matthaeus also obtained a CXL Certified Optimizer certification from CXL in December 2022 and a ClickUp Novice certification from ClickUp in the same month. In August 2022, they earned a Google Analytics 4 certification from CXL and another Google Analytics 4 certification from Métricas Boss. In July 2022, Matthaeus Carvalho obtained an A/B Testing Mastery certification from CXL. Matthaeus has also completed certifications such as Heuristic analysis frameworks for conversion optimization audits and Landing page optimization from CXL in February 2022, an A/B Testing Foundations certification from CXL in January 2022, and a Produtividade e Gestão do Tempo certification from Escola Conquer in the same month. In November 2021, they obtained a Negociação e Influência certification from Escola Conquer, and in August 2021, they earned a Comunicação e Oratória certification, also from Escola Conquer. Before these certifications, in October 2019, Matthaeus Carvalho completed a Gestão em trabalho remoto certification from Officeless. Finally, in April 2020, they obtained a Scrum Fundamentals Certified certification from SCRUMstudy - Accreditation Body for Scrum and Agile, and in August 2021, they earned a Certificação Google Analytics para iniciantes from Google. Matthaeus also completed an Otimização de Conversões (CRO) certification from Rock Content in April 2020 and a Google Ads Display certification from Google in May 2020.