Richard Armour

SVP, eCommerce at Michaels

Richard is responsible for leading the execution of strategic initiatives across all aspects of the eCommerce business, including revenue accountability, content strategy, search engine optimization, web analytics & more.

Most recently, Richard was Vice President - Omnichannel for GameStop. Prior to that, he held various Ecommerce leadership roles at

Richard holds a Bachelor of Science in Business Administration from the University of Texas at Dallas and an MBA in Marketing from Indiana University.


  • SVP, eCommerce

    Current role

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