Marketing and Growth
About
The Marketing and Growth team at Michaels focuses on driving brand awareness and expanding the customer base through innovative marketing strategies and eCommerce initiatives. They leverage data-driven insights to enhance customer experiences, optimize product offerings across various marketplaces, and develop engaging content that reflects current trends. The team collaborates on private brand development and pricing strategies, ensuring that Michaels remains the go-to destination for arts and crafts enthusiasts.
Team members
Aimee Berger
Vice President Marketing
Alexander Harmon
Marketing Data Science Manager
Arvind Nathan
Senior Vice President - Privat...
Desirae Lizcano
Customer Experience Manager
Jennifer Medina
Senior Ecommerce Content Speci...
Margaret B.
Ecommerce Pricing Manager
Maureen Bergan
Director Marketing Operations
Richard Armour
SVP, eCommerce
Ron Stoupa
SVP, Chief Marketing Officer
Sara Lawrence
Senior Ecommerce Site Merchand...
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