Celine Lheureux

Celine Lheureux is an accomplished professional with extensive experience in global marketing and customer experience strategies. Currently serving as the Global Retail Experience Lead and Global Customer Journey Lead at Michelin since May 2015, Celine focuses on optimizing customer journeys, enhancing consumer engagement, and leading digital marketing performance transformations. Notable achievements include reducing cost per lead by 75% and receiving multiple marketing awards. Celine's previous roles include Head of Digital Customer Experience at Michelin for Europe, Head of Digital Marketing & E-commerce at France Loisirs, and Head of CRM at Chapitre.com. Celine holds a Master's degree in management with a specialization in Marketing from ESCP Business School.