Michelin
Rodrigo Silveira has extensive experience in dealer development and marketing within the automotive and tire industries. Currently serving as B2C Dealer Development Manager at Michelin since April 2011, Rodrigo has defined and implemented multi-channel strategies to enhance Michelin tire presence for passenger cars and two-wheel consumers. Prior roles at Michelin include B2B Dealer Development Manager and Service Development Manager, where responsibilities encompassed service strategy, competitive offer development, and increasing the service business within the Michelin Network. Prior to Michelin, Rodrigo worked at Ford Motor Company from January 2004 to April 2011 as Marketing Coordinator, focusing on innovative programs and dealer consultancy, achieving a 98% customer satisfaction rate in quick service projects. Early career experiences include positions at Shaklee Corporation, Honda Rio Japan, and Fininvest. Rodrigo's education includes time at the University of California, Berkeley, and Ibmec.
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Michelin
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Michelin, the leading tire company, is dedicated to sustainably improving the mobility of goods and people by manufacturing and marketing tires and services for every type of vehicle, including airplanes, automobiles, bicycles/motorcycles, earthmovers, farm equipment and trucks. Headquartered in Clermont-Ferrand, France, Michelin is present in more than 170 countries, has 111,200 employees and operates 67 production plants in 17 different countries.