The Michigan Sport Consulting Group (MSCG) aids both early-stage companies and industry staples with growth strategy in new and exciting facets of the industry.  Implementing and altering business plans during all steps of the process, from ideation to market strategies, is one of the pillars of the MSCG’s consulting model. Key areas of develop include: conceptual development, marketing plan implementation, sponsorship research, consumer surveys, engagement analytics, and database development. MSCG is affliated with the University of Michigan Sport Management program. For more information or to inquire about our work please contact our Vice President of External Affairs Raj Merchant (rajmercha@umich.edu) or President Duncan Wallis (dgwallis@umich.edu).

Consulting

Marketing

Sports

Michigan Sport Consulting Group

Maeve Everett

Lily McCormack

Aaron Gong

Raghav M.

Danny Applebaum

Adrien Peregoff

Spencer Lazarus

Samantha Firmin

Dylan W.

Owen Worchell

Rachel Boyan

The Analytical Team at Michigan Sport Consulting Group focuses on leveraging data to drive informed decision-making for clients. This team conducts comprehensive market research, analyzes consumer behavior, and evaluates engagement metrics to formulate actionable insights. By utilizing advanced analytics and statistical models, they support the development of tailored business strategies that enhance client growth and optimize overall performance in the sports industry.

Analytical Team

Project Management Team

Leadership Team

Analytical Team

About

Team members

Other teams at Michigan Sport Consulting Group

Project Management Team

Leadership Team