Abraham Cherian

Abraham Cherian is the current VP of Sales & Marketing at Microcel. Abraham has also worked at LG Electronics and Sharp Electronics of Canada.

At LG Electronics, Abraham was in charge of brand management, in store marketing and field marketing. Abraham was responsible for developing a trade promotion strategy to improve conversion ratios within retail partner store fronts, including developing in-store displays/merchandisers for Sharp Aquos LCD TV.

At Sharp Electronics of Canada, Abraham led the marketing team through the evolution of product marketing strategy when Sharp exited small and medium size LCD TVs, to focus exclusively on large screen TVs-60” and up. Abraham successfully launched 70” and 80” screen sizes. Abraham also introduced a new marketing campaign for the Sharp Microwave Drawer in 2013, targeting the Kitchen Design market segment. The campaign included online, print and in-store components which led to record sales achievements.

Abraham Cherian obtained their Master of Business Administration from Ivey Business School at Western University. Abraham also holds a Bachelor of Science in Biochemistry from York University.

Abraham Cherian reports to Adam Ingrao, CEO. Abraham Cherian works with Stephanie Sartor - Brand Manager, Ali Mroue - Director of Operations, and Deric Lo - VP of Finance.