Michelle has over twenty years of experience in development of strategic marketing campaigns and communications. She learned the importance of tying data to performance at her first job, making calls and stuffing envelopes for the development office at The University of Akron. While Michelle now focuses on multi-channel campaigns and overseeing the design, build, and delivery of messages in digital and traditional channels, the net effect is the same. She always has a keen eye on tracking the results and striving for continuous improvement and growth.
Current role
Director of Marketing Strategy at Absolute Web
Director of Marketing Strategy at Chicago Beyond
Director Of Marketing Strategy at Arbor Day Foundation
Director Of Marketing Strategy at Elevo Learning
Director Of Marketing Strategy at Construction Management Association of America (CMAA)