Cricket Wardein

Cricket Wardein is a seasoned entrepreneur and marketing executive with extensive experience in founding and managing businesses, particularly in the wellness and digital media sectors. As the founder of Mighty Pilates since 2009, Cricket has established a leading high-end Pilates studio across multiple locations in California. Previous roles include serving as Founder in Residence at M13, where Cricket focused on democratizing wellness access, and as a Marketing Consultant for the Game of Thrones concert series through Wardein Consulting. Cricket has also held significant positions at Edelman, directing a $120 million P&L across multiple offices, and at Yahoo!, where Cricket drove marketing strategies that established Yahoo! Music as a market leader. Cricket's early career includes leadership roles at Gap Inc. and Netcentives, where innovative marketing strategies and international business development were key contributions. Cricket holds a degree in Journalism and Advertising from the University of Missouri-Columbia and completed additional education at UCLA Anderson School of Management.