Shane Hoyne

Shane Hoyne is an accomplished executive with extensive experience in marketing and management across various sectors in the beverage industry. Currently serving as the Managing Director for EMEA, APAC & GTR at Proximo Spirits since June 2024, Shane has held significant roles including Director at Altos Planos Collective and Group CMO & Managing Director of Premium Brands at Quintessential Brands Group. Previous positions include Board member at Charlotte's Web, Chief Marketing Officer for Europe at Bacardi, and Global Brand Director at William Grant & Sons. Shane's career began at The HEINEKEN Company, where roles included Senior Brand Director for Heineken USA and International Communication Manager. Shane holds an MBA from Strathclyde Business School, a BSc in Management from Trinity College Dublin, and an Advanced Diploma in Marketing from Technological University Dublin.