Jim Bessey

Jim Bessey has extensive experience in customer relationship management (CRM) and marketing strategy. Jim currently holds the position of Head of CRM, Retention, and Loyalty at Milk & More since April 2022. Prior to this, they worked as a CRM Consultant at Vodafone from November 2021 to May 2022.

Jim also held significant roles at The Body Shop as the Global CRM Director from July 2020 to January 2021, where they led a team of 18 and generated over £10m in annual revenue. Jim served as the Head of Customer Marketing, Consumer, at TalkTalk from November 2015 to March 2020, overseeing a team of 23 and transforming their customer strategy to targeted campaigns.

Before that, Jim worked as the Vice President, Comms Planning at Barclaycard from November 2014 to November 2015, where they managed critical product launches and engagement programs for cardholders. At O2 Telefonica, they held various positions from 2009 to 2014, including Lead Manager, Customer Planning, and Strategy and Consumer Contact Planner, CRM.

Additionally, Jim gained experience at Morgan Stanley as a Senior Manager, Acquisition, and New Cardholder Engagement from June 2007 to August 2008, and as a Direct Marketing Manager, Acquisition Marketing from September 2004 to May 2007. Jim started their career at GE Capital as an Assistant Campaign Manager/Product Manager, Card Services UK, from April 2003 to June 2004, and at NatWest as an Assistant Manager, Retail Marketing Communications, from April 2001 to April 2003.

Jim Bessey received a BA Honours degree in Modern European History from the University of Warwick from 1997 to 2000. Jim also obtained an Advanced Certificate in Marketing from CIM | The Chartered Institute of Marketing from 2002 to 2003.