Frida Löfgren (Hyseus)

Frida Löfgren (Hyseus) has a diverse range of work experience in marketing and management roles. Frida currently serves as the Chief Marketing Officer at DOZ Apotek since April 2023. Prior to this, they worked at the start-up tech platform Milkywire from August 2021 to February 2023, where they led the partnership team and developed sustainability and philanthropy strategies for global partners.

Before joining Milkywire, Frida worked at The Absolut Company for several years in various marketing and management positions. Frida served as a Global Marketing Manager, leading the development and production of in-store and e-commerce assets for global brand campaigns. Frida was also a Global Marketing Communications Manager, responsible for executing the Absolut global art competition and managing a cross-functional team. Additionally, Frida worked as a Global Marketing Manager for Channel Marketing in Global Travel Retail, where they created and executed the Absolut Global Travel Retail strategy.

Prior to their time at The Absolut Company, Frida held roles such as Global Brand Experience Manager, Area Manager for South and West Europe, Global Assistant Brand Manager, and Global Manager for Absolut Icebar. In these positions, they were involved in various marketing and management activities, including conceptualization, project management, and partnership coordination.

Overall, Frida Löfgren's work experience showcases their expertise in marketing, partnership management, and project leadership in the consumer goods and tech industries.

Frida Löfgren (Hyseus) has a Master's degree in Marketing from Stockholm School of Economics, which they obtained between 2002 and 2008. In terms of additional education, they attended Pernod Ricard University in 2016 for a course on Negotiation and participated in the Leadership Assessment Program in 2018. In 2021, Frida attended Berghs School of Communication for courses in Design Thinking and Digital Försäljning, and also pursued Digital Marketing at Hyper Island.