Jigar Desai

Jigar Desai is a seasoned marketing professional with extensive experience in media planning and strategic leadership across various esteemed organizations. Currently serving as Senior Business Director at Mindshare since November 2019, Jigar leads integrated planning and strategy for prominent brands, including LUX and Glow & Lovely Soap. Previous roles include Sr. Business Director at Triton Communication Private Limited, where Jigar managed key portfolios such as Adani Wilmar and Yes Bank, and Account Director at Madison World, overseeing media strategy for Godrej Consumer Products. Early career positions involved significant contributions to brand launches at Red Fuse Communications and Allied Media, complemented by a solid foundation in media planning at Mediacom and DDB Mudra Group. Jigar Desai holds a Bachelor’s degree in Advertising from the University of Mumbai.