Vanessa Hok

Vanessa Hok is a seasoned professional in data strategy and analytics, currently serving as the Director of Data Strategy & Analytics for Audience at Mindshare since January 2020, where responsibilities include managing the Mazda portfolio globally. Previously, Vanessa held the position of Associate Director of Audience Strategy at Mindshare, focusing on the Dyson portfolio. Prior experience includes working at Starcom from August 2016 to November 2019 as a Strategy Supervisor for the Oscar Mayer portfolio and as a 360 Investment Supervisor for Hallmark Greeting Cards, alongside probono work with the Greater Chicago Food Depository and The Cradle. Vanessa also served as a Programmatic Supervisor at OMD USA, and commenced the career as a Digital Investment Senior Associate at Mindshare, supporting clients such as Gruppo Campari and Bare Escentuals. Vanessa holds a degree from the University of California, Riverside.