Jeffrey Spivock

Jeffrey Spivock has a diverse work experience in the field of marketing communications and public relations. Starting in 2000, they worked at ZOë Agency as a National PR Manager, where they led strategic planning and business development for global brands entering the Canadian market. Jeffrey also served as the primary agency contact for nationally based media and managed event planning staff for fashion shows and press launches.

In 2009, Spivock joined Gap Inc. as a Senior Manager of PR, where they created and led the public relations strategy for all Gap Inc. brands in Canada. Jeffrey managed a team of PR professionals and agencies, overseeing a significant budget.

From 2010 to 2013, Spivock worked at NATIONAL Public Relations as a Senior Consultant and Manager, Marketing Communications. Jeffrey served as an account lead for multiple consumer accounts, including Amazon.ca, Ford, GE Appliances, Kohler, and Rogers, among others.

At MSLGROUP from 2013 to 2014, Spivock held the position of VP, Style and Beauty. Jeffrey led major beauty brands such as Pantene, COVERGIRL, and Olay, overseeing integrated media and consumer-facing digital, social, and experiential programs.

Since 2014, Spivock has been working at Weber Shandwick, where they started as a Vice President and eventually became an SVP, Integrated Media Strategy. Jeffrey played a strategic and client lead role for MasterCard, developing consumer-led strategies and plans for stakeholders. Jeffrey also led communications for the Nespresso VertuoLine launch and was responsible for developing PR strategies, experiential activations, spokesperson partnerships, and digital integration.

Overall, Jeffrey Spivock has demonstrated expertise in integrated media strategy, client experience, consumer and brand strategy development, and PR management across various industries and brands.

Jeffrey Spivock's education history includes obtaining a Master of Marketing degree in the field of Marketing, Branding, and Luxury Goods from Melbourne Business School from 2008 to 2009. Jeffrey also pursued an MBA (Exchange) with a focus on Luxury Goods and Branding at SDA Bocconi in 2008. Prior to this, they completed an MBA with a concentration in Business from Melbourne Business School from 2007 to 2008.