James Silvas

James Silvas is the Founder and Host of Be That 1%, a mindset, movement, and podcast aimed at empowering individuals to sharpen their minds and live on their own terms. James is also a Mindset & High Performance Coach and Consultant at Nike, leading workshops to boost performance and team chemistry. In addition, James serves as a Mindset Coach and Expert at Felt, Mindset and Performance Coach at Sunder Energy, Mindset & Performance Coach at University of Cincinnati and Boise State University, and Mindset & Performance Coach at Aruza Pest Control. With a Bachelor of Science in Kinesiology and Exercise Science from the University of Nevada-Las Vegas, James has a wealth of knowledge and experience in the field of mindset coaching and performance enhancement.