Jiri Chochlik is an accomplished ASO (App Store Optimization) professional with extensive experience in driving organic growth for mobile games and applications. Currently serving as ASO Lead at Miniclip since October 2022, Jiri previously contributed to Tilting Point as ASO/Organic Growth from November 2020 to August 2022, focusing on strategies such as A/B testing and keyword optimization across various platforms. Jiri founded ASO Friend and held multiple roles, including ASO Lead at AppAgent and ASO Mobile Growth Ambassador at Mobile Action, where expertise encompassed growth hacking, competition analysis, localization, and conversion rate optimization. With a background in indie development and consultancy for various apps, Jiri has successfully implemented marketing strategies, conducted market research, and optimized app visibility, demonstrating a strong commitment to enhancing user engagement and retention.