John Penhollow

EVP & CRO at Minnesota Vikings

Currently in his eighth season with the Vikings and his 15th in the NFL, Penhollow has been elevated from vice president of corporate & technology partnerships, where he led the strategy, design, development, sales & execution of U.S. Bank Stadium, Twin Cities Orthopedics Performance Center and Vikings corporate partnerships and premium seating sales efforts. He also oversaw the organization's effort to integrate technology and infrastructure into the stadium's design to enhance the fan experience and maximize corporate revenue. Penhollow has led the organization's Covid response with sponsors, suite holders and the league on partnership-related issues. In his new role, he will be responsible for the organization's revenue-generation departments, including corporate partnerships, premium sales, ticket sales and operations.

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  • EVP & CRO

    Current role

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