Paul Helmers

Paul Helmers currently serves as the EMEA Sales Manager On-trade and European Sales Manager at Minor Figures, where responsibilities include strategy development, distributor management across 22 countries, and leading the sales team throughout the UK and Europe. Prior experience includes serving as Export Manager Europe at Espresso Warehouse, focusing on expanding European market access for various beverage brands, and as Horeca National Account Manager at Parmalat Australia, overseeing major coffee-related accounts and strategies. Earlier roles include Managing Director at Sorted For Soy Pty Ltd and Business Development Manager at Procal Dairies, contributing to both companies' growth in the Australian market. Helmers has also held management positions in hospitality and completed a Certificate in Essential Selling Skills from the Australian Institute of Management.