Romchat Lertharn

Romchat Lertharn is a seasoned marketing professional with extensive experience in brand management and digital marketing, currently serving as the Marketing Director for Bonchon at Minor Food since April 2022. Prior to this role, Romchat was the Head of Brand at Central Marketing Group (CMG) from March 2021 to March 2022. Romchat spent over a decade at L'Oréal, holding various positions including Brand Manager for Shu Uemura, Urban Decay, and IT Cosmetics, as well as Marketing Manager for Lancôme and Yves Saint Laurent Beauté. Responsibilities encompassed developing comprehensive marketing strategies, customer relationship management (CRM), digital marketing, and analysis of customer behaviors to drive brand success. Romchat holds a Master's degree in International Business from Swinburne University of Technology and a Bachelor's degree in Economics from Srinakarinwirot University.