Jia Yu Low

Jia Yu Low has a diverse work experience, spanning over 10 years. Jia Yu started in 2011 as a Planning and Execution Committee member for nEbO Project Cranes for Japan Disaster, where they successfully planned and executed a voluntary crane-folding project to raise funds for Japan's earthquake and tsunami relief. In 2011, they also worked as a Business Matchmaker at Socialwalk Business Matching, liaising with buyers and sellers to find suitable matches during trade shows.

From 2012 to 2013, Jia Yu worked as a Temporary Administrative Assistant at ETHOZ Group Ltd and SilkAir, respectively. In these roles, they handled administrative tasks and was responsible for document compilation and filing.

In 2014, Jia Yu joined the Agency for Integrated Care (Singapore) as an Executive, where they promoted integrated care by managing various training, engagement, and outreach activities. Jia Yu was also involved in public health education and research promotion. Jia Yu continued in this role until 2017, after which they joined the National University Health System as an Executive. At NUHS, they played a vital role in building relationships and partnerships within the community, coordinating community care initiatives, and supporting tele-health and care center setup.

In 2018, Jia Yu took on the role of Digital Marketer (Pro Bono) at General Assembly, where they focused on enabling the discovery of knowledge and skills for making informed marketing decisions. Jia Yu worked on a pro bono project for Minerra, a B2B consultancy provider, to develop corporate training courses.

From 2018 to 2020, Jia Yu worked at Zenith as a Media Planner and Senior Media Planner. Jia Yu'sresponsibilities included integrated media planning and execution for various brands such as GlaxoSmithKline, Kering, and COTY.

In 2020, Jia Yu joined Mindshare as a Senior Digital Executive, where they worked on digital campaigns for IBM. Jia Yu later took on the role of Digital Manager, leading social and programmatic operations in APAC for IBM's B2B space.

Jia Yu's most recent position is at MiQ, where they work as a Programmatic Trader starting in 2023.

Overall, Jia Yu Low has demonstrated a strong background in digital marketing, media planning, community engagement, and project management throughout their career.

Jia Yu Low's education history includes various degrees and certifications. In 2009 to 2010, they attended Anglo-Chinese Junior College and obtained a GCE-A Level with a focus on H2 Physics, Chemistry, Mathematics, and H1 Economics. From 2011 to 2014, Jia Yu Low studied at the Singapore Institute of Management and earned a Bachelor's Degree in Business Administration and Management, General. In 2018, they attended General Assembly and completed the Digital Marketing Immersive program.

In terms of certifications, Jia Yu Low obtained the Facebook Certified Planning Professional certification from Facebook in November 2018. They also acquired several certifications from Google, including the Google Ads Display Certification in November 2019, the Google Analytics Individual Qualification, Google Ads - Measurement Certification, Google Ads Search Certification, Google Ads Video Certification, Shopping ads Certification, all attained in May 2020. Additionally, they earned certifications from LinkedIn, such as LinkedIn Marketing Solutions Fundamentals and LinkedIn Marketing Strategy twice; in March 2021 and March 2023, respectively. Furthermore, Jia Yu Low obtained certifications from Skillshop and The Trade Desk, namely the Display & Video 360 Certification Exam in February 2023 and The Trade Desk Edge Academy Certified: Trading Essentials in February 2023.