Rahul Potluri

Rahul Potluri has a diverse work experience in programmatic trading, performance management, and marketing. Rahul is currently working as a Programmatic Trading Lead at MiQ since 2022. Prior to this, they worked as a Performance Manager at UM MENAT from 2021 to 2022, where they led programmatic and paid social activities for Johnson & Johnson brands in the GCC. Rahul also drove digital maturity transformation and JBP goals in collaboration with Google.

Before that, Rahul served as a Performance Marketer at OMD UAE from 2018 to 2021. In this role, they managed complete programmatic activities for various clients in the MENA region, including leading F&B companies, automotive brands, and governmental entities. Rahul was responsible for performance activity for a major UK-based snacks brand and used various technologies to enhance brand safety, attribution, targeting, and transparency.

Prior to OMD UAE, Rahul worked as a Programmatic Trader at MiQ from 2017 to 2018. Here, they autonomously managed extensive campaign budgets for clients ranging from credit reporting agencies to restaurant chains, driving consultative engagements to enhance clients' business strategies.

Additionally, Rahul has experience as a Graduate Assistant at the University of Georgia - Terry College of Business from 2015 to 2017. Rahul also worked as a Lean Six Sigma Consultant at Synovus in 2017, a Growth Hacker at VeriSolutions in 2016, and an Instructor in Marketing & Operations at The Princeton Review from 2013 to 2015.

Their earlier roles include Sales & Marketing Manager and Production Supervisor at Padmasree Fasteners from 2012 to 2013, and a Consultant at Orbees Info Labs (India) Pvt Ltd from 2011 to 2012.

Rahul Potluri completed a Master of Business Administration (M.B.A.) degree in Business Administration and Management from the University of Georgia - Terry College of Business from 2015 to 2017. Prior to that, they obtained a combined BE (Civil Engineering) and MSc (Economics) degree from Birla Institute of Technology and Science, Pilani, from 2006 to 2011. There is no specific information provided about Rahul Potluri's education beyond these two degrees. In addition to their formal education, they have obtained various certifications such as the Snapchat Ads Manager Certification, Edge Academy Certified: Data-Driven Planning, Edge Academy Certified: Marketing Foundations, Edge Academy Certified: Trading Essentials, Google Ads Display Certification, Google Ads Measurement Certification, Google Ads Search Certification, Google Ads Video Certification, Google Analytics Individual Qualification, Search Ads 360 Certification Exam, Display & Video 360 Certification, Facebook Certified Media Buying Professional, and Inbound Certification.