Sophie Beyts (née Armitage)

Sophie Beyts (née Armitage) has a wide range of experience in the advertising industry, spanning both the US and UK. Sophie has held various roles at MiQ, starting as a Trainee Account Executive in 2011 and progressing to their current position as VP, Sales Solutions, which they started in 2023. Sophie's time at MiQ has included leadership positions such as Senior Director, Sales Engineering, where they oversaw the Sales Engineering team across all regions in the US to drive sustainable growth through technical support and client-facing expertise. Prior to that, they served as the Director of Sales Engineering for MiQ's West, Mid-West, Mid-Atlantic, South, and In-Housing business. Sophie's experience at MiQ also includes roles as a Senior Product Solutions Engineer and a Senior Solutions Engineer, where they worked on both the West Coast and Denver teams, as well as in New York and the South.

Before joining MiQ, Sophie worked at Mindshare as an Associate Director of the Trading Desk, managing a team of 8 traders and overseeing programmatic goals for Unilever. Sophie also gained valuable experience at Starcom, where they held various digital and programmatic account management roles in both New York and London.

Overall, Sophie Beyts (née Armitage) has a demonstrated track record of success in sales engineering, account management, and programmatic trading, with a focus on delivering customized solutions and driving growth in the advertising industry.

Sophie Beyts (née Armitage) completed their education with a Bachelor's degree in BA English Literature and Language from the University of Leeds. Sophie attended the University from 2008 to 2011 and achieved a 2.1 grade. Prior to their university education, Sophie attended Tonbridge Grammar School, where they pursued the International Baccalaureate program. The specific start and end years for their time at Tonbridge Grammar School are not provided. In terms of additional certifications, Sophie obtained a certification in Strategic Thinking from LinkedIn in April 2023.