Yuchen Zhu

Yuchen Zhu has a diverse work experience. They have recently held the position of Senior Analyst - Programmatic at Starcom. Prior to that, they worked at MiQ as an Account Executive and a Sales Operation Analyst. At New York University, Yuchen served as a Decision Support Analyst, handling technical issues, supporting automation of reporting, and utilizing SQL language for metrics and dashboard creation. Yuchen also worked as a Wholesale Data Analyst at Issey Miyake USA Corp, a Data Analyst & Paid Advertising Intern at LiveAuctioneers, and a Finance Analyst Intern at X Act Contracting Corporation. They began their career as a Marketing Associate at Vineyard Theatre.

Yuchen Zhu completed a Master of Science (MS) degree in Management Information Systems from New York University between 2018 and 2020. Prior to that, Yuchen obtained a Bachelor's degree in Marketing/Graphic Design from Baruch College from 2014 to 2017. In terms of additional certifications, Yuchen received the following: the Edge Academy Certified: Marketing Foundations and Edge Academy Certified: Trading Essentials from The Trade Desk in December 2020, Bing Ads accredited Professional and Google AdWords Fundamentals from Microsoft and Google respectively in January 2018, Google Analytics IQ Advance in January 2018, Google Analytics IQ in May 2017, and Display & Video 360 Certification from Google (specific dates were not provided for the last certification).