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Andres Laguado

Senior Manager - Marketing and Commercial Analytics at Mistplay

Andres Laguado has a diverse work experience spanning various industries and roles.

Andres most recently worked at Mistplay as a Senior Manager - Marketing and Commercial Analytics starting in February 2023.

Before that, they had a tenure at Scotiabank where they held two positions. Andres first served as a Senior Data Scientist from June 2019 to October 2021. Later, they became a Senior Manager Digital Sales Strategy and Analytics, working from October 2021 to March 2023.

Prior to Scotiabank, Andres worked at Rubikloud Technologies as a Marketing Analytics Associate, from August 2018 to April 2019.

Andres also gained extensive experience at EADBOX, where they held two positions. Andres was the Head of Marketing and Sales - Latin America from July 2017 to August 2018, responsible for establishing inside sales and inbound marketing processes, acquiring customers, and leading a team. Before that, they served as a Marketing Consultant - Latin America from September 2016 to July 2017, providing marketing expertise in the region.

Andres started their professional journey at BMC Bolsa Mercantil de Colombia as a Financial Records Department Professional from January to September 2016.

Andres co-founded SITMAP, a company they worked at from January 2014 to February 2016.

Andres also had internship experience at Fundación Escuela Taller de Bogotá from January to June 2014.

Lastly, they worked as a Teacher Assistant at Universidad de los Andes - Colombia, where they held two roles: Teacher Assistant Finance and Teacher Assistant Organizational Strategy, from January to June 2013.

Throughout their career, Andres demonstrated a strong analytical and strategic mindset, as well as the ability to lead teams and drive sales and marketing initiatives.

Andres Laguado has a Master's degree in Management Analytics from the University of Toronto - Rotman School of Management, which they obtained from 2018 to 2019. Prior to that, they attended Universidad de Los Andes from 2009 to 2014, where they earned a Bachelor's degree in Industrial Engineering. During their time at Universidad de Los Andes, they also completed a minor in Business Administration and Management in 2013 and 2014.

In addition to their formal education, Andres has obtained several certifications. In March 2016, they completed the "Formación Integral de Ventas" program at CESA - Escuela de Negocios. In March 2015, they obtained a certification in Gamification from Coursera. In May 2017, they completed the Inbound Marketing certification from HubSpot Academy. Lastly, in September 2015, they obtained a certification in Google Adwords from Google.

Links

Previous companies

Scotiabank logo
UNIVERSIDAD DE LOS ANDES logo
EADBOX logo

Timeline

  • Senior Manager - Marketing and Commercial Analytics

    March, 2023 - present

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