Liz Hancock

Liz Hancock has a diverse work experience spanning over two decades. Liz started their career as a Freelance Journalist/Editor, writing for prestigious magazines and newspapers such as Vogue (British), The Sunday Times, GQ, and Harper's Bazaar. Liz also worked as an Editor for VIEWPOINT magazine, a globally recognized trends and insights publication.

In addition to their journalism career, Liz has worked in various roles within the branding and marketing industry. Liz served as a Brand Consultant, Trends Analyst, Writer, and Copywriter for major global brands such as Prada, P&G, and L'Oreal. Liz has also worked as a Head of Brand & Communication for MitoQ Limited, where they played a pivotal role in repositioning and raising awareness for the brand on a global scale.

Liz's expertise in trends and insights led their to work with companies like The Future Laboratory and BEAUTYSTREAMS, researching and analyzing industry trends and reporting on their impact. Liz has also contributed as a Contributing Trends & News Editor for Beautystreams, a trend forecasting and insights agency.

Throughout their career, Liz has demonstrated their skills in content creation, copywriting, digital strategy, and trend forecasting. Liz has a strong track record of working with global brands and delivering impactful results.

Liz Hancock holds a Bachelor of Arts degree in Communication and Media Studies from the University of the Arts London. Liz has also obtained certifications in Advertising Effectiveness and How to Research and Write Using Generative AI Tools, the latter from LinkedIn. The certification in Advertising Effectiveness was obtained in 2023, while the exact year of obtaining the other certification is unknown.