Dionella Martinez

Senior Director, Influencer & Creator Marketing at MMI Agency

Dionella Martinez has a diverse work experience spanning over a decade. Dionella currently holds the position of Senior Director, Influencer Marketing at MMI Agency since December 2022. Prior to this role, they served as the Director, Influencer Marketing at the same company from November 2020 to December 2022.

Before joining MMI Agency, Dionella worked at The Black Sheep Agency, LLC as a Senior Digital Strategist from March 2020 to November 2020. Earlier, they were a Digital Strategist at the same company from December 2017 to March 2020, where they were responsible for developing and executing comprehensive social media and digital strategies for clients.

From June 2014 to November 2017, Dionella worked at Lopez Negrete Communications as a Senior Social Media Community Manager. In this role, they managed bilingual social media platforms and handled content creation and strategy implementation for Fortune 500 telecommunication companies and other clients. Dionella also mentored junior community managers and conducted educational sessions on social media and marketing trends.

Prior to that, Dionella served as a Social Media Community Manager at Lopez Negrete Communications from April 2012 to June 2014. Their responsibilities included managing social media platforms, implementing Hispanic strategy, overseeing bilingual content creation, and managing day-to-day account activities.

From May 2010 to April 2012, Dionella worked as an Associate Marketing Director at alliantgroup. In this role, they provided marketing support for a specialty tax services provider. Dionella collaborated with the marketing team and managed various marketing activities, including coordinating logistics for webinars and events, writing marketing collateral, maintaining social media presence, and managing direct marketing needs.

Dionella also has experience in the field of education and research. Dionella worked as a Graduate Teaching/Research Assistantship at George Washington University from September 2008 to May 2010, where they assisted professors in research and class management. Additionally, they served as an Enrichment Intern at the U.S. Department of Homeland Security from May 2009 to August 2009, where they supported the office in transitioning to an online operating system through communications and administrative tasks.

Earlier in their career, Dionella held internships at Rice University and Design At Work, where they gained experience in marketing, communications, and public relations.

Overall, Dionella Martinez has a strong background in influencer marketing, digital strategy, social media management, and marketing support, along with experience in education and research.

Dionella Martinez pursued their higher education starting in 2004 at Rice University, where they completed their Bachelor of Arts degree in Political Science (International Relations) in 2008. Later, from 2008 to 2010, they attended The George Washington University, where they obtained a Master of Arts degree in Media and Public Affairs.

Links

Timeline

  • Senior Director, Influencer & Creator Marketing

    December, 2022 - present

  • Director, Influencer Marketing

    November, 2020