Prantik Baruah (Pran)

Prantik (Pran) Baruah has a diverse work experience in the research and strategy field. Prantik (Pran) has served as the Senior VP, Head of Qualitative at MMR Research Worldwide, where they spearheaded the development of qualitative research methods and drove business growth. Prantik (Pran) was also a Research & Strategy Advisor at Crosswalk Digital Group, delivering user-centered insights for website and app development projects. Additionally, they held the position of Interim Vice President, Qualitative Insight at FACE, where they collaborated with a mobile phone maker to refine product innovations. Pran has also worked as a Senior Consultant / Qualitative Insight Lead at Clear M&C Saatchi and as a Director at Weber Shandwick, where they conducted research for marketing campaigns. Prantik (Pran) began their career as a Senior Researcher at AARP, focusing on opinion research.

Prantik (Pran) Baruah attended Eleanor Roosevelt High School where they participated in the Science and Technology Program (STP). After completing high school, they pursued a Bachelor of Arts degree with a major in Economics at the University of Pennsylvania. In 2005, they obtained the Chartered Financial Analyst (CFA) certification from the CFA Institute.