Anette Bøje

Anette Bøje has an extensive work experience spanning over several companies and industries. Anette has held various leadership roles focused on marketing, communication, and business development. Anette started their career at DMB&B Cybertising as a Project Coordinator before moving on to Ogilvy One as a Process Manager. Anette then joined TDC Mobil, where they worked as a Project Leader, Project Manager, and Marketing Manager. At TDC, Anette gained valuable experience in CRM and acquisition marketing. Later, they became the Marketing Director at Scandic Hotels, where they were responsible for branding and marketing of 24 hotels in Denmark. Anette then transitioned to Danske Lotteri Spil as the Head of Marketing, managing well-known brands such as Lotto and Eurojackpot. Following this, they joined Telia Danmark as the Dialogue & Digital Director, focusing on customer retention and digital platforms. Anette's career continued at MobilePay, where they held the positions of Head of Strategic Communication & Marketing, Chief Commercial Officer, and eventually Chief Commercial Officer for Market Area Denmark. Anette'smost recent role is as the Country Manager Denmark and CCO for Users at Vipps MobilePay. Anette's experience showcases their expertise in marketing strategy, brand development, digital marketing, and team management.

Anette Bøje has a diverse educational background. Anette began their education in 1997 at IMMA, where they pursued a MediaEconomist degree with a focus on Interactive Media & Marketing. Anette completed this program in 1999. Later, in 2000, Anette Bøje enrolled in Copenhagen Business School for a Graduate Diploma in Business Administration, part 1. Anette continued their studies at the same institution from 2002 to 2004, where they completed part 2 of the Graduate Diploma in Business Administration. In 2005, Anette Bøje attended Copenhagen Business School again, this time earning a CBA degree. In 2007, they sought executive education at Duke University - The Fuqua School of Business, earning a CLM certification. In 2013 and 2014, Anette Bøje undertook further education at Danske Spil, specializing in negotiations and performance management, respectively.