Specialist, Paid Search (panama City, Panama)

As Specialist, Paid Search you will be responsible for managing a key channel for our clients’ businesses. You will help develop and execute strategic paid search plans, use analytics to inform decisions and drive execution to optimize a budget against client goals. You will be responsible for the creation, optimization, and management of paid search campaigns for a portfolio of clients. You will collaborate with the client and the rest of the integrated team to deliver on goals and contribute to the overall success of the accounts.

Candidates must be based in Panama City, Panama and it is a fully remote job.

Core Competencies

• Genuine interest in paid search and investment in client goals and success
• Curious and motivated to analyze results, solve problems, and tell stories with data
• Ability to think strategically and innovatively to drive successful outcomes
• Excellent analytical and mathematical skills
• Excellent written and verbal communication skills – comfortable creating PowerPoint decks and presenting to clients/internal stakeholders
• Commitment to accuracy and quality with a strong attention to detail
• Ability to manage multiple projects concurrently while prioritizing effectively and meeting deadlines
• Ability to learn new industries/business types and translate that knowledge to achieve client goals
• Strong organizational skills and ability to work in a constantly changing, demanding environment

Responsibilities

Manage day-to-day paid search campaigns and optimization to achieve client goals, including:

• Strategy and campaign structure development
• Budget pacing
• Bid strategy implementation and maintenance
• Keyword performance
• Ad copy/ad extension performance
• Strategically analyze results and provide actionable recommendations,
• Keep pace with industry trends to ensure platform updates and best practices are being followed
• Assist in new business opportunities through account audits to identify areas of opportunity