Michael Larson

Michael Larson has a diverse range of work experience in the advertising and marketing industry. Michael is currently serving as the Chief Creative Officer at Mod Op, where they oversee the agency's creative output and leads integrated brand strategy and communications.

Prior to their role at Mod Op, Larson founded their own advertising agency called One Eighteen Advertising in 2003. As the founder, they utilized innovative and creative approaches to brand and marketing strategy, contributing to the success of their clients for over 18 years. Larson focused on developing brand positioning and implementing data-driven insights for multi-channel marketing campaigns.

Larson also served as an Executive Marketing Advisor at DIABOLO Beverages from 2018 onwards. In this role, they utilized data-driven insights to reposition and pivot the established CPG brand, successfully increasing distribution and expanding into a new user base while maintaining connections with the core consumer.

Furthermore, Larson contributed their expertise to the March of Dimes organization as a Committee Member from 2011 to 2015. Michael played an advisory role in developing strategic initiatives for the March of Dimes Signature Chefs Event and donated their design and production skills for event collateral.

During their career, Larson has also held leadership positions within the Sales and Marketing Council LA/V, serving as the President in 2007, and the Sales and Marketing Council BIA LA/V, where they were a Board Member from 2005 to 2007. In both roles, they provided guidance on ongoing initiatives and organized successful fundraising events.

Overall, Michael Larson's work experience demonstrates their expertise in brand strategy, creative campaigns, data-driven insights, and leadership roles within both advertising agencies and nonprofit organizations.

Michael Larson attended San Diego State University from 1988 to 1993, where they earned a Bachelor of Fine Arts degree in Graphic Design. Additionally, in 1988 and 1989, they studied Photography at Pasadena Art Center, although no degree was specified.