Johnny Lifshits

Johnny Lifshits has a diverse work experience in the field of digital marketing and e-commerce. Johnny started their career at Thing Or Two as a Full Stack Engineer from August 2011 to November 2015, where they performed web support tasks and worked with a small team of developers.

Johnny then founded Crystal Lions, an e-commerce boutique agency specialized in Shopify plus projects, and served as the Co-Founder & CEO from July 2015 to November 2020. Under their leadership, the company successfully managed 100+ e-commerce projects and achieved significant growth, with an average 80% increase in sales and 150% increase in business engagement. Johnny also analyzed sales results and developed long-term projections for the company.

After that, Johnny worked at TVM Inc. as a Digital Marketing Manager from January 2021 to September 2021, where they led marketing efforts for the company's Amazon brand. Johnny successfully implemented data-driven strategies, achieved weekly growth goals, and developed go-to-market strategies for a B2C market segment. Johnny also consulted the company on Amazon PPC campaigns and achieved top positions for highly searched keywords in the arts and crafts category.

Johnny also had a brief role as a Digital Marketing Manager and SEO Expert at Mode Mobile from October 2021 to February 2022. During this time, they contributed to the company's B2C online marketing operation, strategized and executed targeted paid digital campaigns, and managed the company's Amazon and Walmart accounts.

Lastly, Johnny held the position of Senior E-Commerce Consultant - D2C Marketing at Mode Mobile from February 2022, and their responsibilities include leading the overall B2C online marketing operation of "The Mode Phone," increasing sales and revenue, strategizing and spearheading targeted paid digital campaigns, and managing the company's Amazon and Walmart accounts.

Overall, Johnny Lifshits has a strong background in digital marketing, e-commerce, and leadership, with a track record of achieving significant growth and delivering excellent results in multiple roles.

Johnny Lifshits earned a Master's degree in Business Administration and Management, General from The Hebrew University of Jerusalem, where they studied from 2012 to 2014. In addition to their formal education, Johnny has obtained several certifications. In January 2020, they became a Scrum Practitioner through Scrum@Scale, LLC. In July 2021, they received a certification in Google Project Management from Google Career Certificates. Their most recent certification is in Google Digital Marketing & E-commerce, which they obtained in September 2022 from the same institution. Johnny also holds a certification in LinkedIn Marketing Solutions Fundamentals, which they acquired in October 2022 from LinkedIn.