Maxim Bashkaev Vaysbord has extensive experience in the creative and fashion industry. Maxim is currently the Head of Brand at UnCaged Studios, a role they have held since 2023. Prior to this, they served as the Creative Director at Azuki starting in 2022. In this position, they were responsible for providing a creative vision for the web3 brand and overseeing fashion tech initiatives. Maxim also managed the first-ever NFT gated fashion drop.
From 2019 to 2021, Maxim was the Founder and Brand Director of Exodvs, a mixed-media research brand based in Mexico. Maxim led a pioneering project that brought together emerging Mexican historians, photographers, and creatives to explore the country's cultural heritage and contemporary art.
Before that, from 2014 to 2020, Maxim was the Co-Founder and Creative Director of Outlaw Moscow, a successful fashion brand. Maxim established the brand as a top-ranked fashion brand in Eastern Europe and developed a successful retail strategy that expanded the brand's presence across Europe, Asia, and North America.
Maxim Bashkaev Vaysbord began their education in 2009 at Shanghai International Studies University, where they pursued a degree in Chinese Language and Oriental Studies. Maxim attended this institution until 2010.
In 2010, they joined SKEMA Business School and completed their Bachelor of Business Administration (BBA) with a focus on International Marketing. Maxim remained enrolled in this program until 2012.
From 2012 to 2013, Maxim Bashkaev Vaysbord continued their studies at Paris School of Business, where they obtained a second Bachelor of Business Administration (BBA) degree with a specialization in International Marketing.
Overall, they have a strong educational background in business administration and international marketing, with a supplementary focus on Chinese language and Oriental studies.
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