Spend just 10 minutes listening to Rich talk about marketing and you’ll be enlightened—he has a real talent for breaking down complex subjects and making them easy to understand. Spend an hour listening to Rich and be prepared to throw out everything you know about marketing and start over from scratch. Spend 4 straight days in a training class with him and you’ll wonder how you ever survived in business without this information. His ideas are THAT thought provoking, innovative, and paradigm-shifting.
Rich has been a self-taught, self-employed, self-styled marketing authority since his college days at Brigham Young University in the early 1990’s. Upon graduation, he started his first marketing consulting company and quickly grew it into a multi-million dollar enterprise by sharing in his clients’ profitability. In 2000 he launched a company designed to increase the reach of his Monopolize Your Marketplace message; he recruited, trained, and supported over 1,000 marketing consultants all over the United States and Canada. In 1997, his wildly popular MYM Insider Membership program was launched, giving all sizes and kinds of companies easy access to his training and wisdom.
During his 20+ year career, Rich has developed, tested, and perfected his Monopolize Your Marketplace system. He’s worked with thousands of clients in every imaginable industry, both B2B and B2C—at last count, over 350 different industries. He’s conducted over 10,000 hours of live and webinar-based training for all types of companies, from mom & pop to Fortune 500. He’s written hundreds of articles on marketing and has been recognized as one of the true great innovators in the marketing consulting industry in the last 20 years.
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