José Augusto Musicante

José Augusto Musicante is a results-driven professional with extensive experience in sales strategy, training, and development primarily in the LATAM region. Currently serving as the Field Sales Strategy and Training Director at Monster Energy, José has a proven track record of designing and executing successful sales strategies that enhance profitability. Previous roles include Sr. POS Manager for LATAM and Brazil, where expertise in point-of-sale materials increased brand visibility, and as Region Manager focused on launching energy drink brands in Argentina through effective market entry strategies. Educational credentials include an MBA from Universidad Empresarial 'Siglo 21' and degrees in International Marketing and Foreign Trade.