Yi Zhang

Yi (Erich) Zhang is an accomplished business leader with extensive experience in strategic management and operations across various industries, including FMCG, e-cigarettes, and beverage companies. Currently serving as Global VP & GM of China for Monster Energy since June 2022, Yi is responsible for the full P&L management and driving profitable growth in the Chinese market. Prior roles include Chief Operating Officer at YOOZ, CEO of Bellamy's Organic in Greater China, and General Manager at Budweiser Brewing Company APAC. Yi's expertise encompasses strategy development, brand management, business development, and team leadership, with a proven track record of delivering top-line and bottom-line results in competitive markets. An alumnus of the China Europe International Business School, Yi holds a Global EMBA in Business Administration and Management.