Barry Monahan

Barry Monahan has over 20 years of experience in digital marketing, creative and analytics. Barry began their career in 1998 as Lead UI/UX Graphic Designer at Gap Inc., where they were awarded the 1999 IABC Gold Quill Award for Excellence in Communication. Barry then moved to eToys in 1999 as Art Director UI/UX, where they directed the development of all digital strategic, creative, and media solutions for a variety of projects. In 2002, they became Art Director UI/UX at XAP Corporation and led the User Experience team in producing pioneering SaaS college-access portals. From 2008 to 2014, they were Creative Director, Digital Marketing, Creative & Analytics at Lucky Brand, where they oversaw brand development and established in-house style and process. Barry then joined Silver Jeans Co. in 2014 as Director, Digital Marketing, followed by Centric Brands in 2016 as Vice President Digital Performance Growth Marketing - Hudson Jeans. In 2018, they took on the role of Vice President, Digital Marketing at WH Agency, and in 2019 they became Global Vice President, Digital Performance Marketing at The Travel Corporation. Most recently, in 2022 they began working as VP Digital at Moon Juice and SVP of Ecommerce at Medterra, a startup CPG wellness company in the CBD space.

Barry Monahan received their Bachelor of Arts in Psychology from Georgetown University and then participated in a Study Abroad Program in Psychology at Trinity College Dublin.