Ronnie De La Cruz

Ronnie is a 25+ year veteran in the fresh fruit and vegetables industry, working with companies from farm gate through to consumer focus groups in retail, foodservice and emerging market channels.

In addition to working with seed companies, grower/shippers, retailers, foodservice distributors and chain restaurants, Ronnie is also well known in the industry as a former VP of PMA (Produce Marketing Association) and the keynote industry talks and workshops that he provides domestically and internationally.

Ronnie supports our fresh fruit and veg business development team, as well as our technical team.