Nicolas Blais

Nicolas Blais has extensive work experience in digital marketing and performance marketing. Nicolas is currently the Head of Performance Marketing at SmartBuyGlasses Optical Group since February 2021. Prior to that, they worked as a Digital Marketing Manager at Singtel from August 2017 to February 2021. Before Singtel, they served as a Digital Marketing Manager at ViewQwest, where they were responsible for overseeing the planning, implementation, and optimization of digital campaigns. Nicolas also managed company websites, e-commerce business units, and social media teams. Earlier in their career, Nicolas worked as a Digital Media Planner at Havas Media Group, where they planned and advised on digital media campaigns for key clients. Nicolas also implemented website analytics and conversion tracking for campaign reporting and optimization. Nicolas started their career as an Assistant Marketing Manager and later transitioned into the role of Marketing Executive at ViewQwest Pte Ltd, where they planned, implemented, and reported on marketing campaigns. Nicolas also managed social media accounts, organized events/workshops, and maintained website content.

Nicolas Blais completed their Bachelor of Arts (B.A.) degree in Political Science and World Religions from McGill University, from the year 2007 to 2011. Prior to that, they attended UWCSEA from 2003 to 2006, with no specified degree or field of study. In addition to their academic qualifications, Nicolas also obtained certifications in Google AdWords Fundamentals and Google Advanced Display from Google in March 2013.